Leisure and Retail Destination

November 2020

Quayside, MediaCity (previously Lowry Lifestyle Outlet)

Quayside at MediaCity plays a key role in the success of this area as a leisure and retail destination.  With 76 retail units including M&S, Next and Gap outlets offering up to 70% off shopping, complemented by a strong leisure and dining offer including Vue, Virgin Active, Pizza Express and Nandos; Quayside is a destination enjoyed by the growing MediaCity community, Greater Manchester and beyond.

When a brand joins Quayside, they join a partnership offering award-winning marketing support and expertise from a highly skilled and experienced team.  The ‘Brands Involved’ programme supports investors in a number of ways including store opening support, regular meetings with all departments to address results, marketing campaigns, events advertising etc and a dedicated retail liaison manager.

Following the announcement of the £26m WaterGardens development in March 2020, Jason Pullen MD of Lifestyle Outlets said “While Outlet shopping is at the heart of what we do, Quayside MediaCity offers much more than a traditional outlet for our visitors, with an enhanced leisure offering, great events and entertainment, world class museums and theatres as neighbours, plus we’re an exciting place to live and work.”

An exciting further phase of investment will see the creation of a stunning, south-facing waterfront restaurant terrace with the best waterside views in Manchester.  The Watergardens is a dining concept set to become home to ITV’s first big brand immersive leisure attraction.  To complement this £26m investment, facilities including a redesigned 35,000 sq ft Virgin Active health club, a reconfigured 7-screen boutique Vue cinema and another family leisure anchor will also be delivered.  Attracting new retail brands is also at the heart of this new phase, whilst investment in existing shop fronts, lighting and flooring as well as beautifully landscaped outdoor areas will help create a vibrant, safe and welcoming destination.

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